Privacy Policy
Privacy Information for Clients of Benefit Navigator Users
We take your privacy seriously. We are able to assess benefits and tax credits eligibility without collecting information that can identify you directly. We do not collect name, date of birth, social security number, address, email, phone number or any other information that can be used to identify an individual. We do collect personal information like your age, zip code, citizenship status, income, pregnancy-related questions and the ages and citizenship of any additional people in your family. This data is accessible to registered Benefit Navigator users like a Case Worker with whom you are working.
Aggregated data of how public benefits are impacting people like you will be analyzed to determine how the process and structure of the benefits can be changed to increase ease of access and positive impact.
If you are working with a Case Worker, they will store your information in the Benefit Navigator using a Case Number which may reflect your Case Number in other systems they use for their work. Some of these other systems may contain personally identifiable information. The Case Manager may also record a number that identifies you in the Navigator in these other systems. This allows other Case Managers to see if you have already done an assessment and if so, to access the results. If you have any concerns or questions about your data privacy please use the "Contact Us" widget on the Help page.
Privacy Information for Benefit Navigator Users
At Amplifi your privacy is important to us, so we strive to be transparent about how we collect, use and share information about you. This policy is intended to help you understand:
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WHAT INFORMATION WE COLLECT
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HOW WE USE INFORMATION
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HOW WE SHARE INFORMATION
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HOW WE STORE AND SECURE INFORMATION
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HOW TO ACCESS AND CONTROL YOUR INFORMATION
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ADDITIONAL IMPORTANT PRIVACY MATTERS
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HOW TO CONTACT US
Please take a moment to read this privacy policy carefully so that you can understand your rights and our responsibilities regarding your information. This policy also explains your choices about how we use information about you. Your choices include how you can object to certain uses of information about you and how you can access and update certain information about you. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
When we refer to “Imagine LA”, “Amplifi”, “we” or “us” in this Privacy Policy, we mean Amplifi, developer and operator of the Benefit Navigator website and related services (the "Services"). Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.
1. WHAT INFORMATION WE COLLECT
Information You Share with Us
We require certain information to provide our services to you. For example, you must have an account in order to purchase or interact with the Services, and that requires an email address. We also require a phone number where you can receive text messages for two-factor authentication into the Benefit Navigator. When you choose to share the information below with us, we collect and use it to operate our Services.
We do not collect any other personally identifiable information such as date of birth, social security number, address, or any other personally identifiable information.
Information We Collect Automatically
We automatically receive and record information from your use of the Services, including app usage, IP address of the person using the Services, and cookie information. This information is used to optimize your user experience. Generally, the Services automatically collect usage information, such as the number and frequency of users of the Services. We may use this data in aggregate form, that is, as a statistical measure. This type of data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them. We may also use information in a manner that would identify you personally (by email address) in order to troubleshoot issues particular to you or your agency.
Cookies. Cookies are pieces of text that may be provided to your computer through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you use the Services. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of the Services.
Analytics. We use PostHog for product analytics to understand how our users interact with our Services, so we can improve them. We only collect minimal personal data (such as non-identifying device info, usage patterns, and a user ID). You have the option to opt-out of analytics at any time by contacting our team using the “Need Help” widget in the Benefit Navigator.
2. HOW WE USE INFORMATION
While we consider the collection and processing of your information to be in our legitimate business interests, we take your privacy rights seriously. We use information about you for a number of purposes. Below are the specific purposes for which we use the information we collect about you.
To provide the Services and personalize your experience. We use information about you to provide the Services to you, authenticate you or a Case Manager/Service Provider with whom you are working when you log in, provide customer support and operate and maintain the Services.
For research and development. We are always looking for ways to make our Services smarter, faster, more secure, integrated and useful to you. To that end, we use collective learnings about how people use our Services and feedback provided directly to us to troubleshoot and to identify trends, usage, activity patterns and areas for integration and improvement of the Services.
To protect our legitimate business interests and legal rights. Where required by law, where we believe it is in our legitimate business interest, or where it is necessary to protect our legal rights, interests and the interests of others, we use information about you in connection with legal claims, compliance, regulatory, and audit functions, and disclosures in connection with the acquisition, merger or sale of a business.
With your consent. We use information about you where you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote the Services, with your permission.
Additional purposes. We may process your information for any other purpose disclosed to you in connection with our Services from time to time. If we intend to process your personal data for a purpose other than that set out above, we will provide you with information prior to such processing and will obtain your consent where necessary.
3. HOW WE SHARE INFORMATION
We may share your information with our partners, to comply with legal obligations, to protect and defend our rights and property, or with your permission. Below are the specific ways we share information we collect about you.
Information We Share for Policy Analysis and Advocacy: We may share or sell Aggregate Information to drive policy analysis and change in partnership with other agencies, think tanks and policy makers.
Information We Share with Government Agencies or Nonprofit Organizations Who Have Contracted for the Services: We may share or sell Aggregate Information to demonstrate the impact of the Services and to help these organizations optimize their results.
We do not share or sell your individual or personally identifiable data.
4. HOW WE STORE AND SECURE INFORMATION
Keeping your information secure is a top priority for us. To that end we comply with industry-standard best practices to secure your information. We use data hosting service providers in the United States to host the information we collect, and we use technical measures to secure your data. While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others. How long we keep information we collect about you depends on the type of information, as described in further detail below. After such time, we will either delete or anonymize your information or, if this is not possible (for example, because the information has been stored in backup archives), then we will securely store your information and isolate it from any further use until deletion is possible.
Account Information. We retain your account information until you delete your account. We also retain some of your information as necessary to comply with our legal obligations, to resolve disputes, to enforce our agreements, to support business operations and to continue to develop and improve our Services. Where we retain information for Service improvement and development, we take steps to eliminate information that directly identifies you, and we only use the information to uncover collective insights about the use of our Services, not to specifically analyze personal characteristics about you.
Information You Share on the Services. If your account is deactivated or disabled, some of your information and the content you have provided will remain.
Marketing information If you have elected to receive marketing emails from us, we retain information about your marketing preferences unless you specifically ask us to delete such information. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.
5. HOW TO ACCESS AND CONTROL YOUR INFORMATION
You have the right to request a copy of your information, to object to our use of your information (including for marketing purposes), to request the deletion or restriction of your information, or to request your information in a structured, electronic format. Below, we describe the tools and processes for making these requests.
Deactivate Account. You can deactivate your access to the Services at any time.
Delete Your Information. Our Services and related documentation give you the ability to delete certain information about you from within the Service. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.
Request That We Stop Using Your Information. In some cases, you may ask us to stop accessing, storing, using and otherwise processing your information where you believe we don't have the appropriate rights to do so. For example, if you believe a Services account was created for you without your permission or you are no longer an active user, you can request that we delete your account as provided in this policy. Where you gave us consent to use your information for a limited purpose, you can contact us to withdraw that consent, but this will not affect any processing that has already taken place at the time. You can also opt-out of our use of your information for marketing purposes by contacting us, as provided below. When you make such requests, we may need time to investigate and facilitate your request. If there is a delay or dispute as to whether we have the right to continue using your information, we will restrict any further use of your information until the request is honored or the dispute is resolved, provided your administrator does not object (where applicable). If you object to information about you being shared with a third-party app, please disable the app or contact your administrator to do so.
Opt Out of Communications. You may opt out of receiving promotional communications from us by using the unsubscribe link within each email or by contacting us as provided below to have your contact information removed from our promotional email list or registration database. Even after you opt out from receiving promotional messages from us, you will continue to receive transactional messages from us regarding our Services. You can opt out of some notification messages in your account settings.
Send "Do Not Track" Signals. Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. We support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
Data portability. Data portability is the ability to obtain some of your information in a format you can move from one service provider to another (for instance, when you transfer your mobile phone number to another carrier). Depending on the context, this applies to some of your information, but not to all of your information. Should you request it, we will provide you with an electronic file of your basic account information and the information you create on the spaces under your sole control.
6. ADDITIONAL IMPORTANT PRIVACY MATTERS
Minimum Age. The Services are not directed to individuals under 16. We do not knowingly collect personal information from children under 16 without parent’s consent. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact our support services.
Links to Other Sites. Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
Changes to this Privacy Policy. We will notify all registered users when we change this Privacy Policy. We may change this Privacy Policy from time to time. If we make significant changes in the way we treat your personal information, or to the Privacy Policy, we will provide notice to you on the Services or by some other means, such as email or an in-app notice. Please review the changes carefully. If you agree to the changes, simply continue to use our Services. If you object to any of the changes to our terms and you no longer wish to use our Services, you may close your account(s). Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. Using our Services after a notice of changes has been communicated to you or published on our Services shall constitute consent to the changed terms or practices.
7. HOW TO CONTACT US
If you have any questions, please don’t hesitate to contact us at:
ATTN: Data Protection Officer
Please include your name, address, and/or email address when you contact us.
Effective Date: October 24, 2025